Recruitment Newsletter – January 14, 2009

Success Story
The Cleveland Clinic West suffered for years from a shortage of nurses. The lack of staff created overtime stress on staff nurses as well as “quality of care” issue for patients. The radio creative effectively communicated the emotional benefits associated with a nursing job at Cleveland Clinic West. The client received an incredible influx [...]

Recruitment Newsletter – January 7, 2009

Success Story
The New York Police Department needed to increase the number of applicants to take the Police Officer Exam held two times a year. Over the 4½ years NYPD has been on the air, they have moved to year round enrollment and have increased the number of weeks on Radio and Online.
 
“I cannot afford not [...]

Upgrading Talent

A downturn can give smart companies a chance to upgrade their talent.

The McKinsey Quarterly DECEMBER 2008 • Matthew Guthridge, John R. McPherson, and William J. Wolf
Downturns place companies’ talent strategies at risk. As deteriorating performance forces increasingly aggressive head count reductions, it’s easy to lose valuable contributors inadvertently, damage morale or the company’s external reputation among [...]

Recruitment Newsletter – December 17, 2008

Success Story
Bayfront Medical Center was challenged to recruit qualified candidates to fill it’s R.N. positions due to the “severe” nursing shortage in Florida.
 
“When utilizing the radio advertising, our Registered Nurse event had over 40 Register Nurses attend, and we have made almost 10 hires. This has been our most successful nursing event to date.”
–Stan [...]

Recruitment Newsletter – December 3, 2008

Success Story
The diversity division of USPS was looking to recruit minorities for a specific electronic position. The USPS needed to reach as many people as possible who would be interested in this niche position while focusing on diversity.
 
“USPS had over 5,000 applicants!… Overall I would say we were very happy with what we did [...]